Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

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Apple’s packed 2025 iPhone and iPad roadmap has just leaked
By James Rogerson published
Release windows for everything from the iPhone SE 4 to the iPhone 17 Air have now leaked.

Here's just how thin the iPhone 17 Air could be – and it's thinner than the rumored Galaxy S25 Slim
By David Nield published
According to a well-placed Apple analyst, the iPhone 17 Air is going to measure 5.5 mm from front to back.

The iPhone 17 Pro and Pro Max cameras could get both downgrades and upgrades this year
By David Nield published
Some more details have emerged about the cameras on the iPhone 17 Pro and the iPhone 17 Pro Max.

Generative AI should be used to transform society, not put dogs in Van Gogh paintings
By Roland Moore-Colyer published
I think there's more potential for generative AI to augment and improve human society than take over human tasks.

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